Case History: Personal Power
By Sherry Maysonave, author of Casual Power
True personal power comes from
within. It can be enhanced and developed, but it cannot be given. However, with the right haircut and empowering
clothing, ones body shifts and a sense of power just pops out.
Rebecca, an attorney, graduated from law school six years
ago but failed to graduate her girlish collegiate look. The senior partner of her law
firm, also a woman, asked Rebecca to upgrade her image. The firm was rapidly growing and
she needed to introduce Rebecca to new clients all wealthy.
First, we gave Rebecca a new hair style.
Getting rid of the sweet-little-girl hairdo, including barrettes, gave her a sophisticated
look instantly. The long floral skirts and soft-shirt jackets of her college days had
To bring her up to date, we dressed her in a
high-quality, businesslike pantsuit. The jacket, exquisitely tailored, adds a sense of
potency to Rebecca's image. Her Im-just-a-girl flats were traded in for low-heeled
classic pumps that exude high-dollar class. Even
though dressed down from conventional lawyer garb, Rebecca exudes personal power and
After upgrading her image,
Rebeccas success soared. She was made a partner in only one year, a time frame that
broke all precedents for that firm.
Excerpted with permission from Casual Power: How to Power Up Your Nonverbal Communication & Dress Down for Success by Sherry Maysonave.