College crunch: taming the selection process

By Jan McDaniel

As your son or daughter prepares to attend college, search and selection may loom as an uncontrollable process. Finding the right, affordable school where your child will be happy and receive a quality education is no simple task.

For starters, factors to consider include educational programs, costs, financial aid availability, location, housing and campus life. And don't forget those application forms and filing deadlines.

So, where do you start?

The good news is that an organized, realistic approach makes the process more manageable. Help and research material is available from a variety of sources.

Parents may recall mailing off for college catalogs back in high school, but by providing more information faster, the Internet has dramatically changed today's college quest. Not only do individual colleges and universities maintain sites; students can search the Web for scholarships and loans. They can file school and financial applications online.

Information overload can also prove intimidating. "It's easy to be overwhelmed by the amount of information available," says Larry Gerber, president of Scholarships.com LLC. He advised sticking to a few Web sites that consolidate many resources. Scholarships.com matches students' interests and abilities to appropriate scholarship sources. Free online scholarship searches are also available at FastWeb.com and through sources at UCLA's Scholarship Resource Center. To search college profiles, visit USNews.com or CollegeView.com.

In addition, every college has a Web site. Although the sites provide basic selective public relations material, students can email admissions offices to ask specific questions.

College fairs, a traditional source of information for prospective students and their parents, will go virtual beginning this fall. About a thousand colleges are expected to participate in National Association for College Admission Counseling's (NACAC) interactive college fairs. Through the NACAC Web page, students and parents will chat with school representatives and tour campuses.

When possible, a real campus visit remains the best way to form firsthand impressions, advises Marybeth Kravets, president-elect of NACAC and a college consultant at Deerfield High School outside Chicago. You can walk the campus, visit dorms, the library, cafeterias, student centers, bookstores, and other facilities. Kravets suggests stopping students and talking to them about the school. You can also meet personally with the school representatives or admissions counselors. If a visit isn't possible, the next best thing is talking with school representatives at college fairs or college nights.

In addition to the Web, other information sources include computerized college information systems, school catalogs or videos, high school counselors, university admissions counselors, and college guidebooks. NACAC recommends college guides or magazine "best of" rating lists be used only to supplement other information.

To gear-up for the college hunt, Kravets offers these tips:

  • Have an honest conversation up front between parents and kids. Discuss how much parents will be able to contribute financially and how much the student will be responsible for providing through a scholarship or loan. To avoid disappointment later on, stipulate how far away you will allow your child to go to school.

  • Make it a team effort with the student in charge. The student should be the star of the show and make the ultimate decision.

  • Start early--freshman year. If you're on the freeway and see an exit sign for a college, stop and have a drive-by. By senior year the students should be ready to narrow down choices.

  • Don't search for a designer label. Base the choice on how well the school matches the student's needs--goals, majors, and student criteria--in priority order. Pick what's right for the individual. School ranking is only one factor to consider.

  • Open your horizons. Don't narrow down a first choice until you've received responses, otherwise you may be disappointed. There are 28,000 colleges with 28,000 class presidents, 28,000 valedictorians, 28,000 salutatorians, etc. Colleges just don't have enough room.

Even a well-planned effort will be painstaking and time-consuming, but worth the trouble. As Gerber points out, "the cost of not going to college is much higher than going."

Here are a just a few available resources:

Planning

  • National Association for College Admission Counseling
    Site has college fair information, "Steps to College" newsletter for students in the school-to-college transition, "Prep for College" calendar, and Web resources and links. http://www.nacac.com/index.html

    NACAC Online College Fair™
    www.OnlineCollegeFair.com

  • College is Possible - American Council on Education
    Guide to books, Web sites, and other resources recommended by admissions and financial aid professionals. http://www.collegeispossible.org/

  • U.S. Department of Education: Think College
    Site includes information about college preparation and educational opportunities for prospective scholars from middle school grades through adults heading back to school. http://www.ed.gov/thinkcollege/

College Search Engines

  • U.S. News & World Report, Inc., College Home Page
    This site has articles and interactive tools for choosing where to apply through the application process. Includes rankings of "America's Best Colleges." http://www.usnews.com/usnews/edu/college/cohome.htm

  • CollegeView.com
    Virtual tours, financial aid and scholarship information, college and university profiles, college-related articles, and career planning tools are included on this comprehensive Web site. http://www.collegeview.com/

Free Scholarship Searches

  • Scholarships.com
    Scholarship awards that match your personal profile delivered online immediately. Research information on federal student loan programs. http://www.scholarships.com/

  • FastWeb
    Search of scholarships, fellowships, loans, and grants. College directory and information on admissions, financial aid, money management, career planning, jobs, and life after college. http://www.fastweb.com/

  • UCLA: Scholarship Resource Center's Free Scholarship Search Service Page
    http://www.college.ucla.edu/up/SRC/SS.htm Links to more free scholarship search services. Financial Aid

  • Federal Student Aid Information Center - U.S.Department of Education
    P.O. Box 84, Washington, DC 20044-0084; 1-800-4-FED-AID (1-800-433-3243) http://www.ed.gov/pubs/parents/finaid.html

    Call the toll-free number to receive free financial aid publications: "Funding Your Education 2000-2001" and "The Student Guide 2000-2001."
    Submit an application for Federal Student Aid (FAFSA) online at http://www.fafsa.ed.gov/

Jan McDaniel is a frequent contributor to BlueSuitMom.com She is a freelance journalist, former newspaper reporter, and author of 25 novels.